Live at Vale Swim Academy — 350 customers, 200 students, zero spreadsheets

Stop juggling five systems.
Run your swim school from one login.

ClassBase automates your waiting list, invoicing and GoCardless payments — so your team spends less time on admin and more time in the pool. Private pool hire included.

No setup fees · No per-student charges · Cancel anytime

Trusted by Vale Swim Academy, Paige’s Swim School, HH Dolphins Swim School and more

Manage lessons and private pool hire from one calendar

ClassBase lets you schedule swim lessons and open slots for private pool hire from a single calendar. Customers can view availability and book directly from your website.

  • Real-time availability for parents and hirers
  • Lessons and private hire on a unified calendar
  • No double bookings, ever
ClassBase public booking calendar showing pool availability and private hire products

Most swim schools juggle multiple systems

ClassBase replaces them all with one simple platform.

Lesson bookings

Wix, website forms, or phone calls

Parent communication

Email, texts, Facebook, WhatsApp

Progress tracking

Excel, paper registers, clipboards

Payments and invoices

GoCardless dashboard, bank transfers

Private pool hire bookings

Separate diary, double bookings

Everything your swim school needs

Lesson Scheduling

Manage classes, instructors and swimmer groups from a visual timetable.

Progress Tracking

Record skills and stages poolside with simple checklists. Supports Swim England frameworks.

Parent Portal

Parents view bookings, progress and messages without emailing you.

Private Pool Hire

Run facility bookings alongside lessons. Public booking page, automated invoicing.

Automated Payments

Integrated billing and recurring payments via GoCardless Direct Debit.

Online Bookings

Parents register, choose classes and join the waiting list — all self-service.

Swim lessons and pool hire in one system

Most swim school software only manages lessons. ClassBase allows facilities to manage everything from one unified booking engine.

Swim lessons

Family swims

Private pool hire

Events & parties

ClassBase weekly class schedule showing colour-coded swim lessons across days with teacher assignments

Simple class scheduling

See your entire week at a glance. Classes, sessions, teachers and capacity — all on one clean calendar.

  • Weekly and daily calendar views
  • Automatic session generation from term dates
  • Teacher assignment and class capacity
  • Holiday and closure management
ClassBase skill progress tracking grid showing Swim England stages with colour-coded achievement levels

Track swimmer progress

Teachers record skill achievements poolside on any device. Parents see their child's progress in real time through the portal.

  • Swim England Learn to Swim framework built in
  • Quick-mark skills from phone or tablet
  • Parents see progress without asking
  • Custom skill frameworks for any programme

Give parents a better experience

No more chasing emails. Parents log in, see everything, and manage their own bookings and payments.

  • View lesson times and class schedule
  • Track swimmer progress and achievements
  • View and pay invoices online
  • Receive messages and notifications
ClassBase parent portal showing inbox with unread messages, lesson feedback and announcements

Intelligent waiting list

Never lose a prospective student. ClassBase manages your waiting list automatically — matching pupils to the right stage and notifying families the moment a place opens.

  • Parents join online — no phone calls or emails
  • Matched to stage level, not just a specific class
  • Automatic place offers with deadline tracking
  • GoCardless DD triggered automatically on enrolment
ClassBase intelligent waiting list showing students queued by stage with automatic place offer when a class vacancy opens
ClassBase billing options showing monthly rolling direct debit and termly invoicing side by side with GoCardless collection

Termly or monthly billing — your choice

Bill per term the traditional way, or switch to monthly rolling Direct Debit for predictable cash flow. Mix both across different classes if needed.

  • Monthly invoices generated automatically per session count
  • GoCardless collects on your chosen day each month
  • Termly billing unchanged for existing classes
  • Pro-rata first payment handles mid-month joins
SwimBiz alternative

Switching from SwimBiz is easy

ClassBase includes a guided migration assistant. Simply export your data and upload the files. Your school can be running in ClassBase in under an hour.

ClassBase automatically imports:

Customers
Students
Classes
Enrolments
Attendance history
Waiting lists
ClassBase migration wizard showing step-by-step data import from SwimBiz with progress tracking
Jason Hearse, ClassBase founder, poolside at Vale Swim Academy

Jason Hearse poolside at Vale Swim Academy, Nottingham

Built by a swim teacher who started small

I’m Jason. In 2018, I built a pool and started a swim school with 15 students and a diary.

When I hit 50 students, the spreadsheets broke. When I looked for “swim school software,” everything assumed I was running 100+ students. Enterprise pricing. Features locked behind upgrade gates.

Alongside the swim school, I’m an enterprise IT consultant — 35 years of building admin tools for global businesses, still active day-to-day. The work is always the same brief: take the repetitive tasks that eat operational teams’ days, and make them disappear into clicks. That discipline is what’s underneath every screen in ClassBase.

So I built it. Not for large swim schools (though it handles 350 customers at Vale Swim Academy today). For teachers who are growing, but can’t justify enterprise pricing.

Whether you teach 5 students or 500, you get the full platform. £25/month +VAT. No feature gating.

— Jason Hearse, Founder

Trusted by UK swim schools

Real schools. Real results. Not marketing copy.

“Before using this system, we were spending hours trying to fill gaps in our swim school timetable. Everything was manual — tracking who we’d contacted, arranging trial lessons, and constantly switching between multiple screens just to pull together the information needed to email parents.

Now, the majority of that process is automated. It’s taken a huge amount of admin off our hands and made it far easier to stay on top of follow-ups. Invoice management has also become much simpler — once everything is set up, the system runs the process end-to-end and integrates seamlessly with the payment system.

Overall, it’s saved us a significant amount of time and made running the swim school far more efficient.”
Rachel, Vale Swim Academy

Rachel

Swim School Owner — Vale Swim Academy, Screveton, Nottingham

“Doing well — I’m impressed.”

Hayley moved to ClassBase from pen and paper. 35 customers registered overnight, no support call required. The kind of feedback you only get when the software stays out of the operator’s way.

H

Hayley

Swim School Owner — Swim Dynamics

More customer stories coming soon — share yours

Only ClassBase has…

Features no other UK swim school platform offers.

Private pool hire in the same calendar

No competitor manages lessons and pool hire together. ClassBase shows both on one calendar, prevents double-booking, and takes Stripe payments — no second system needed.

Monthly rolling Direct Debit billing

Termly billing creates feast-and-famine cashflow. ClassBase is the only platform that lets you choose — termly invoices or monthly rolling DD, per school or per class.

Free SwimBiz migration in under an hour

ClassBase was built by a school that migrated from SwimBiz. Upload your CSV export and the wizard maps your customers, students, classes and waiting lists automatically.

How ClassBase compares

See what you get when you switch from SwimBiz or other swim school software.

Feature SwimBiz ClassBase
Lesson scheduling & timetable
Student & customer management
Private pool hire & facility bookings
Public booking calendar
Modern parent portal
Swim England progress tracking
Built-in migration wizard
GoCardless Direct Debit
No per-student charges

Simple, honest pricing

All features included. Pricing scales by school size, not functionality.

No setup fees. No per-student charges. No surprises. All prices exclude VAT.

How ClassBase compares at scale

Students
Soakly
ClassBase
125
£50/mo
£25/mo
300
£110/mo
£49/mo
500
£200/mo
£49/mo
800
£320/mo
£79/mo

Soakly: £50/mo base + 40p per swimmer above 125. ClassBase: flat tier — costs don't grow with your school.

Starter

For small swim schools

£25 /mo +VAT
  • Up to 150 students
  • 1 teacher
  • 1 venue
  • All ClassBase features included
Start Free Trial

Enterprise

For large operations

£79 /mo +VAT
  • Unlimited students
  • Unlimited teachers
  • Unlimited venues
  • All ClassBase features included
Start Free Trial

Every ClassBase plan includes the complete platform.
No locked features. No upgrade paywalls.

Onboarding & setup cost

Soakly — example quote for 200 swimmers

  • 290 swimmer upload£75
  • Venues & staff setup£20
  • 67 courses£135
  • 200 bookings£100
Total£330

Quoted by Soakly directly to a UK swim school, May 2026.

ClassBase — same school

  • CSV import wizard auto-detects SwimBiz exports
  • Imports customers, students, classes, enrolments, attendance, invoices, credits and waiting list in one pass
  • Free hands-on help if you get stuck — just email us
Total£0

Most schools complete the import in under an hour.

Everything your swim school needs — in one system

Lesson scheduling & timetables
Term management & holiday handling
Attendance tracking
Skill progress & Swim England assessments
Waiting lists & online enrolment
Parent/customer portal
Online registration & booking calendar
Staff accounts with role-based permissions
Staff certificate & compliance tracking
Invoicing, payments & credit management
GoCardless Direct Debit collection
Email & in-app messaging
Events & RSVP
Reporting dashboards & insights
Visual class timetable with utilisation insights
Interactive help guide with tutorials
Free SwimBiz migration tools

Built for swim schools that run both lessons and pool hire

Resource booking, private hire scheduling and facility management — all in one system.

Optional add-ons

Private Hire & Facility Booking £15/mo

Affordable swim school management software starting from £25 per month. No per-student charges.

Integrates with

GoCardless
Stripe
Twilio SMS
Swim England
STA

Frequently asked questions

Everything you need to know about ClassBase.

Is ClassBase a good alternative to SwimBiz?
Yes. ClassBase is a cloud-based alternative to SwimBiz with GoCardless Direct Debit, a full parent portal, and private pool hire management — features SwimBiz does not offer. Your data migrates in under an hour using the built-in SwimBiz import tool.
Does ClassBase support GoCardless Direct Debit?
Yes. ClassBase has native GoCardless integration — not a third-party bolt-on. Collect termly fees via Direct Debit, manage parent mandates through the portal, and automatically trigger DD setup when a waiting list place is offered.
Does ClassBase support private pool hire booking?
Yes. ClassBase is the only UK swim school platform with built-in private pool hire management. Customers browse live availability on a public calendar and create an account to book — all alongside your swim lessons in one system. Payments are handled via Stripe.
Can I migrate my data from SwimBiz to ClassBase?
Yes. ClassBase includes a built-in migration wizard with a SwimBiz-specific import template pre-loaded. Export your data from SwimBiz, upload the CSV files, and ClassBase automatically imports customers, students, classes, enrolments, attendance history and waiting lists. Most schools are running in ClassBase in under an hour.
Is there a free trial?
Yes. Start a free trial with no credit card required. Full platform access, generous student limits, all modules included.
Is ClassBase built for UK swim schools?
Yes. ClassBase is built around the UK term model, uses GBP pricing, integrates natively with GoCardless, and supports Swim England and STA frameworks. It is used daily at Vale Swim Academy in the UK.
How does ClassBase pricing work?
ClassBase starts at £25/month +VAT for up to 150 students. All plans include every feature — no locked features, no upgrade paywalls, no per-student charges. Pricing scales by school size only.

Ready to simplify your swim school?

Start managing lessons, bookings and payments from one simple system.

Start Free Trial